Why Coaching Skills are essential for Women Leaders

Last week, we gathered with 35 women for our One of many Certified Coach and Leader Intensive.

It’s always surprisingly difficult to describe these weeks from the outside. People often imagine that a coaching training is primarily about learning tools and techniques, and of course, those elements are present.

But what actually unfolds over the course of the week goes far beyond skill acquisition.

This is not just a coaching course. It is an immersive experience in women’s leadership development – one that invites a shift in how you see yourself, how you relate to others, and how you lead.

Who Attends a Women’s Coaching and Leadership Training?

The women who join us are not new to responsibility or leadership.

They are already capable, already experienced, and often already supporting others in meaningful ways. Many are leading teams, running businesses, raising families, or holding significant responsibility in their organisations.

They don’t walk into the room lacking something.

They walk in already full.

Full of responsibility, full of care, and often full of an internal pressure to get things right. Alongside that, there is often a quieter layer – questions that are not always voiced, but are very present:

  • Am I good enough to do this work?
  • Can I really support others at this level?
  • What if I get it wrong?

These questions don’t define them, but they do shape how they show up. And part of the work of the week is gently bringing those patterns into awareness.

The First Shift: Seeing Patterns Clearly

The first shift in any meaningful coaching training is not about doing more. It is about seeing more clearly.

As the week begins, women start to recognise patterns in themselves that may have been running for years, often unconsciously.

These include:

  • Over-responsibility
  • Overthinking
  • Stepping in too quickly
  • Carrying more than is actually theirs to hold

There is often a powerful realisation that what has made them successful in many areas of life has also come at a cost.

This awareness is not delivered through instruction or critique. It emerges through experience, reflection, and witnessing others in the room.

Again and again, we hear moments like:

“I’ve been playing too small…”

Or, just as often, a quieter recognition that they have been doing far more than was ever theirs to carry.

There is no judgement in these moments. There is simply clarity, and that clarity begins to create change.

Letting Go of Limiting Beliefs

Once those patterns are seen, something begins to shift.

Beliefs that have felt fixed start to loosen. Old narratives about who they need to be, how much they need to do, how responsible they need to feel for others, begin to soften.

For some women, this is experienced as a clear breakthrough. For others, it is much more subtle and gradual.

One participant described it as:

“A quiet change that crept up on me during the week.”

Not all transformation is dramatic. Often, the most sustainable shifts are the ones that happen steadily, almost without notice, until suddenly you realise that you are thinking and responding differently.

Learning Coaching Skills Through Practice (Not Theory)

A core part of the week is learning practical coaching skills.

We introduce tools such as:

  • Devoted Listening™
  • Coaching frameworks for structured conversations
  • Ways of holding space without taking on others’ problems
  • The Women’s PowerTypes™

However, this is not a passive learning experience.

This is experiential learning.

Participants practise coaching in real time, receive feedback, and refine their approach throughout the week. They experience both sides of the coaching relationship – being coached and coaching others.

This is where embodiment becomes essential.

As one woman shared:

“The face-to-face experience of the tools was much more powerful than online.”

Understanding a coaching model is one thing. Being able to apply it in a real conversation, with presence and confidence, is something else entirely.

What Changes by the End of the Training?

By Friday, there is a noticeable shift.

It is not about becoming someone different. It is about becoming more grounded in who you already are.

Women who arrived unsure of their ability to coach begin to trust themselves more deeply. They listen with greater presence, ask better questions, and feel less pressure to fix or solve everything for others.

We often hear reflections such as:

“I can do more than I thought.”
“I can imagine myself as a coach now.”

They are not leaving as finished experts. But they are leaving with real capability. A level of confidence that comes from that lived experience, not just the theory we’ve taught them.

The Power of Group Coaching and Community

One of the most important elements of this training is the group itself.

The environment is intentionally designed to be both supportive and challenging. Women are invited to be open, to reflect honestly, and to learn from each other’s experiences.

This is not about advice-giving or fixing. It is about creating a space where each person can think more clearly and step into their own leadership.

Participants consistently describe the experience as:

Supportive. Energising. Connecting.
And, quite simply, deeply human.

This sense of community is not incidental, it is central to the effectiveness of the training.

The Ripple Effect of Coaching Skills

The impact of this work extends far beyond the training room.

Each woman returns to her life – whether in a corporate environment, a business, or her family – with a different way of engaging with others.

She is:

  • Less likely to over-function
  • More able to support without absorbing
  • Clearer about boundaries and responsibility

And from there, the ripple effect begins.

Teams function more effectively.
Conversations become more productive.
People feel more empowered to take ownership of their decisions.

This is why coaching skills are increasingly recognised as essential leadership skills, not optional extras.

Why This Work Matters (Earlier Than We Think)

Last week, we also had a 15-year-old with us on work experience.

She joined to observe and support, but what became clear very quickly was that she was also recognising something of herself in what she was seeing.

In conversations about pressure, achievement, and the need to get things right, there were moments of quiet recognition.

It was a powerful reminder that the patterns we see in adult women – overachievement, burnout, over-responsibility – often begin much earlier.

This is not just about leadership development.

It is about cultural change.

It is about recognising and shifting patterns before they become deeply embedded.

A New Approach to Women’s Leadership

Quite often during these weeks, I find myself reflecting on the importance of partnership and collaboration.

When women come together in this way – with the right tools, the right support, and a shared intention – something powerful becomes possible.

Because the world does not need more leaders who are already at capacity and pushing themselves further.

It needs a new kind of power.

Women who can lead sustainably.
Women who can support others without losing themselves.
Women who can create meaningful change without burning out.

Curious About Coaching or Leadership Training?

For some of the women in the room last week, this journey began with Elevate: Essential Skills for Coaching Women. A first step into learning coaching skills and exploring a different approach to leadership.

From there, they chose to go deeper.

If you are exploring coaching, leadership development, or simply looking for a more sustainable way to support others, you do not need to have everything figured out. You only need to be willing to begin.

One of many Coaching Certification Case Study: Becki Taylor-Smith

Case Study: How Becky Taylor-Smith found a new way to lead

When Dr Becki Taylor-Smith first discovered One of many, she was at breaking point.

As a Consultant Anaesthetist in the NHS, Becki was no stranger to pressure. She had dedicated her life to making a difference, but like so many women in healthcare, she was doing so at the cost of her own wellbeing. Burnout was looming. Exhausted and overwhelmed, Becki knew something had to change.

That’s when she met a One of many coach and former NHS doctor. Becki joined her 12-week programme and “It was the start of a profound shift,” Becki reflects. “I began to see that there was another way.”

Instead of constantly pushing through in Superwoman mode, Becki began learning how to lead from SoftPower, with clarity, compassion and sustainability. She realised that impact doesn’t have to mean sacrifice. That caring for herself wasn’t selfish, but essential. And that her own needs mattered just as much as those of her patients and colleagues.

From that point on, Becki immersed herself in the One of many journey.

She joined Living the Change, explored embodiment and dynamic meditations, and became part of the crew team at live events. She trained as a Certified Coach and started using the tools not only in her coaching practice, but in her NHS work as well.

“I always look for coaches in the One of many directory now,” she says. “We speak the same language and I know I won’t be pushed back into Superwoman.”

A new kind of leadership

Today, Becki’s life looks radically different.

She’s still working in the NHS, but now she’s also running a thriving coaching business that supports highly sensitive and neurodivergent healthcare professionals. She leads nature-based retreats for women in business. She’s an environmental activist. And she’s doing it all without tipping into burnout.

“Continuing personal development has transformed old ways of being for me,” says Becki.
“I’ve found a way to make a difference that doesn’t deplete me.”

Tools that change lives

The impact of One of many hasn’t just been personal. Becki brings the tools into every area of her life—and her clients are feeling the benefits too.

“The Coaching Certification is one of the best training programmes I’ve ever attended,” she says.
“The tools are incredibly powerful. My clients tell me they’re life-changing.”

Becki’s story is a powerful reminder that transformation isn’t just possible, it’s necessary. For those of us in high-pressure careers, who care deeply and lead wholeheartedly, the choice isn’t between burnout or backing away. There is a third path. One that’s grounded, connected, and deeply sustainable.

Case Study: How Dr Dorcus Muchiri is sharing her vision with women around the world

When Dr Dorcus Muchiri began planning for retirement, she thought she was preparing to wind down her professional life. But instead of stepping back, she found herself pulled in a new direction. One fuelled by purpose.

“I was suddenly faced with the reality that my work was far from over,” Dorcus reflects. “I started taking on more and more projects, but I didn’t have a clear idea how I was going to get through them all.”

Among those projects was a powerful calling: to share her women’s health expertise with women globally.

Discovering life-changing tools

It was during this period of uncertainty that a friend introduced Dorcus to One of many. She began with BeFruitful and BePowerful, two foundational programmes designed to help women manage their energy, reclaim their time, and align their lives with what matters most.

“They were phenomenal,” she says. “The tools helped me see how I could move forward, not with overwhelm, but with clarity and confidence.”

Now, Dorcus is combining her lifelong expertise with her new coaching skills to bring her vision to life. She’s in the early stages of her coaching journey, offering life coaching for women, and integrating her deep knowledge of women’s health with the powerful frameworks from One of many.

Her belief? That women are whole, multifaceted human beings – and they deserve support that honours every part of who they are.

A new chapter, guided by purpose

For Dorcus, becoming a One of many Certified Women’s Coach isn’t just about gaining a qualification. It’s about stepping into a new chapter with tools, confidence, and a global sisterhood behind her.

As she puts it:

“It’s definitely a good idea.”

And with a clear vision and a heart for impact, there’s no doubt that Dr Dorcus Muchiri’s work is only just beginning.

Become a certified coach using the tools that have transformed thousands of women’s lives.

Download our free course guide to discover more.

Case Study: Why Anca Chose Soft Power – and How It Changed Her Leadership Forever

When Anca Trandaf set out to gain her ICF accreditation, she already had solid coaching experience under her belt. A transformation leader and trainer, she’d coached countless professionals and led numerous workshops. But when it came to building her own practice, one rooted in purpose and paid clients, she felt stuck.

Then, during a casual chat at her local yoga studio, fate intervened.

“I was talking with an old friend about our coaching plans,” Anca recalls. “She told me about One of many and said, ‘The more I hear you talk, the more I think your purpose is completely aligned with them.’ And that was it. I never saw her again—but that moment changed everything.”

A Leap Into the Unknown

Anca began exploring the One of many Certification programme. But she wasn’t instantly sold.

“At first, I was reluctant. Feminine archetypes? I wasn’t sure how that would land in the corporate world I wanted to operate in. But as a coach, I knew resistance is often a sign. So I leaned in.”

What convinced her to join was the structure and tools of the 12-week programme – alongside the promise of a built-in community and business starter kit to help her finally gain traction with clients.

The Real Breakthrough? Her Own Leadership

Over the following months, Anca not only completed the One of many Leadership & Coaching Certification, but also attended the BeLove retreat and began applying the tools to her own life and work.

“I realised that deep down, I still carried old fears – that being feminine meant being weak. That I wouldn’t be taken seriously or get things done.”

Through the PowerTypes, that began to shift. She embraced Queen energy, learning to set boundaries without guilt. The phrase “the Queen does not do guilt” became her new mantra. And the biggest revelation?

“Understanding that Lover is the enabler for all the other PowerTypes. That was huge. I’m still on a journey with self-care and self-compassion, but the shift has been extraordinary.”

From Self-Doubt to Paying Clients

For years, Anca knew she was a good coach – but struggled to attract paying clients. That changed during the programme.

“I got my first paid clients through One of many – and they’re now reaching out again for more. The feedback I’ve received is incredible. They tell me their work and home lives have completely transformed.”

She’s now building a niche coaching women in tech – especially those who feel overwhelmed, stuck, or silenced by their inner critic. And she’s doing it all in a way that feels natural, aligned, and sustainable.

A Different Kind of Coaching Training

What set the One of many Leadership & Coaching Certification apart for Anca wasn’t just the coaching methodology. It was the integration of feminine energy, community, and a practical pathway to build a real business.

“It’s more than a coaching programme. It’s a place where you can safely practice how to use your feminine energy. How to be in flow, rather than in fight. It gave me the tools to thrive – and inspire others to do the same.”

Anca now stands as a confident coach, a powerful leader, and a walking example of what’s possible when women stop fighting to fit a mould – and start leading from who they really are.

Become a certified coach using the tools that have transformed thousands of women’s lives.

Download our free course guide to discover more.

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Case Study: The health leader who discovered her biggest transformation wasn’t in medicine – it was in herself.

Dr Kate Bunyan first encountered One of many through a friend who’d experienced a powerful medical appraisal from one of our trained coaches. It was shortly after that Kate decided to attend the One Woman Conference in 2022 – an experience that sparked a transformational journey she hadn’t anticipated.

Curiosity lead to finding deeper calling

With a long-established career in health leadership and transformation, Kate had been quietly exploring her next professional chapter. She found herself holding space for other doctors who were navigating challenging times and came to recognise a powerful opportunity for greater impact.

When she discovered the Coaching Certification, something clicked.

“I’ve found the One of many tools so useful, and I wanted the opportunity to share those with others,” Kate explains.

Gaining tools for personal & professional growth

Since that first event, Kate has gone all-in. She’s completed every One of many program – Living the Change, Lead the Change, and Mastery – and has crewed several of our live retreats and conferences. Her commitment to growth has been matched by her courage to apply it. She’s learned to truly embody soft power, both in her leadership and personal life.

“It sounds silly, given I work in health transformation… but One of many taught me how to take care of myself properly. It’s been instrumental in my development.”

Delivering coaching for systems-level change

As a result of her transformation, Kate is now preparing to launch her own brand as a health transformation consultant and coach. The focus will be to help women leaders in healthcare and beyond make meaningful change in their organisations.

While navigating significant life transitions of her own, she’s building something deeply aligned with her purpose – and doing it with the tools, confidence, and support she’s cultivated through Certification.

Her advice to those thinking about Certification?

“Don’t hesitate. There are so many ways you can bring benefit to others in your sphere – but importantly, it brings so many benefits to you. You dig deep,grow, learn more about yourself, and you’re surrounded by the most incredible support network while you do it.”

Are you a leader ready to support women more deeply?

If, like Kate, you’ve reached a point in your leadership where you know you want to go deeper and create lasting change for you and those around you – then the One of many Leadership & Coaching Certification could be your next step.

Become a certified coach using the tools that have transformed thousands of women’s lives.


Download our free course guide to discover more.

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Case Study: How Fiki Shifted from Pushing Harder to Leading with Ease and Impact

When Fiki first stepped into management, she did what so many of us do. She pushed harder. She signed up for every leadership course she could find, determined to prove herself. For 18 months she studied relentlessly. On paper, she was about to graduate with distinction.

But two weeks before the end of her program, a quiet, unsettling truth rose up:

“If I keep going like this, nothing will actually change.”

That moment of honesty became the seed of transformation. Fiki didn’t need another qualification, she needed a new way of being.

It wasn’t the first time she’d had to face truth head-on. Growing up in a big family of sisters in Zimbabwe, she’d learned to be courageous in the face of honesty. They used to play what they called “the truth game”. A tough, unfiltered kind of love that shaped her into someone who could handle raw self-reflection. And now, it was time to turn that same honesty inward.

Fiki hired a coach. Her organisation didn’t fund it (most still don’t understand the value of coaching for managers) but she knew she couldn’t afford to wait. Over those three months, something shifted. As she began to change from the inside out, her team began to change too.

She started sharing what she was learning through leadership webinars for hospital managers, blending African storytelling with practical wisdom. Her message was simple but profound:

“Managing operations isn’t enough. To lead well, you must lead yourself first.”

But she wanted tools that could go even deeper. That’s when she discovered One of many. When Fiki picked up Dr. Joanna Martin’s book Superwoman: Escaping the Myth, she read it in two sittings. For the first time, she had language for something she’d always known in her bones. She could lead with power and softness. As a woman of Christian faith, a healthcare leader and raised in a culture rooted in connection, the One of many values especially collaboration resonated with her.

Joining the One of many coaching certification didn’t just add skills to her toolkit, it gave her a whole new paradigm. The Cycle of Creation helped her dismantle old beliefs. Naming the cultural paradigms she had been swimming in set her free. Whether it was the male-dominated leadership culture or the quiet pressure of being “the only” as a woman of colour.

Today, Fiki is no longer just a manager, she’s a catalyst for change. She coaches her colleagues. She has run leadership webinars for radiology managers across 38 hospitals, and has spoken to managers in larger organisations of up to 17,000 people. She has seen what happens when leaders are supported from the inside out. Stress reduces, teams thrive, and most importantly patient outcomes improve.

And she’s not stopping there. Fiki is on a mission to make coaching for managers the norm, not the exception. Because as her late mother, a farmer, used to say:

“Every living thing must grow. Whatever is not growing is dying.”

Coaching helped Fiki grow and now, she’s planting the seeds for a new generation of leaders to grow too.

If you’ve ever felt that no matter how hard you push, something still isn’t shifting, maybe it’s not about working harder. Maybe it’s about learning a new way of leading yourself, so you can lead others with ease and impact.

Join us inside One of many’s Coaching Certification and discover the tools, community, and support that transformed Fiki’s leadership. And could transform yours, too.

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Case Study: How Rupa went From Corporate High-Flyer to Confident Coach

Rupa has spent over 30 years thriving in the fast-paced corporate world. As a senior director in the life sciences industry, she managed multi-million-dollar budgets, led global teams, and traveled extensively.

But beneath the success, Rupa felt the weight of the “Superwoman” mindset. Always striving, always doing, and rarely pausing to care for herself, she found herself asking: “What’s next?”

In November 2019, a Facebook ad changed everything.

“It said something like ‘Are you looking for clarity or ready to retire your Superwoman?’” Rupa recalls. “It caught my eye, and instead of Christmas shopping, I booked the workshop in Manchester.”

That one-day event with Dr. Joanna Martin was a turning point.
“I remember sitting on the train home, reading my notes, and having this epiphany: I’ve got to look after me. It shifted everything.”

When COVID hit, Rupa stayed connected to the One of many community, attending online programs like BePowerful and Clarity in Career. Over time, she realised this wasn’t just about her own growth, it was about the women coming up behind her.

“As one of the few women, and often the only woman of color in senior meetings, I saw how many talented women never progressed to leadership. I wanted to change that.”

In 2024, she joined the One of many Coaching Certification (Cohort 11). A decision that transformed her confidence, her leadership, and her vision for the future.

For Rupa, two things stood out:

  1. The Community – “Cohort 11 has been amazing. We’ve supported each other every step of the way. These women are friends for life.”
  2. The Tools – “The frameworks and coaching techniques gave me the confidence to know I can do this. Even though I’m used to leading teams and presenting to hundreds, coaching felt different. One of many gave me confidence and showed me I’m absolutely capable.”

She’s already applying what she’s learned in her corporate role, using coaching conversations and the PowerTypes to better support her team, while building her own platform for change.

Rupa is now preparing to launch “Leaders for Leaders,” a coaching and mentoring platform for women in STEM, especially those from diverse backgrounds.

“My vision is to start in schools, inspire girls to pursue science, and then support women in the corporate world to step into leadership. I want to help create the next generation of women leaders in life sciences.”

“If you’re thinking about joining Coaching Certification, do it. It’s a big commitment, but the tools, the community, and the personal transformation are worth every moment. Talk to someone who’s done it. You’ll see how life-changing it can be.”

Ready to create your own transformation?
Join the next Coaching Certification cohort and step into your leadership potential.

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Case Study: How Karen Jones redefined Leadership from the Inside Out

When Karen Jones joined One of many, she already had a powerhouse résumé.

A PhD in molecular genetics. A postdoctoral fellowship at Harvard Medical School. Twenty-four years of experience in biotech, including her current role as a Marketing Director at one of the world’s largest science organisations.

By all accounts, she was thriving.

But just a few years earlier, Karen was on the brink of walking away.

After four years running her own consultancy, she re-entered corporate life with the same high-performance mindset that had always served her. Helpful. Hard-working. Always available. Within five years, she was burnt out.

“I couldn’t sleep. I was snapping at my kids. And I was stuck in the same role, year after year, wondering what I was doing wrong.”

Karen had started to believe the problem was her. That maybe she wasn’t cut out for leadership. That the pressure, the pace, the constant performance, was just the price of success.

But then something shifted.

“A small but clear voice in my head told me: ‘If you leave, you’ll take your problems with you.’”

Instead of running from the system, Karen got curious about how she’d internalised it.

She began a coaching programme that focused not on skills or performance, but on emotional awareness, unmet needs, beliefs and behaviour patterns.

For the first time in a long time, she felt seen.

“It helped me recover some of the self-belief and confidence that had slowly ebbed away in those first corporate years.”

She stopped trying to fit herself into someone else’s leadership mould, and began creating her own.

Rooted in empathy.
In connection.
In trust.

Soon after, she was promoted. Not once, but twice. First to Team Leader, then to Director. And she did it without sacrificing her health, family, or values.

But what happened next is why we’re sharing her story.

Karen didn’t just use coaching to transform her own experience. She began offering it inside her organisation.

“I could see so many women falling into the same trap: doing too much, stepping over their own boundaries, and pleasing others over themselves.”

She knew the coaching tools could help. So she got certified.

She started small. Three women, twelve weeks, real change.
One got promoted after 13 years of being on the same pay band.
One released the weight of doing two jobs at once.
One found her voice, claimed authority, and stopped apologising for it.

The personal effect was huge. But the business impact? Undeniable.

So she scaled.

In just 12 months, Karen coached and trained over 140 women through a foundational empowerment programme inside her company. Over a third of participants were promoted. Others made strategic lateral moves, redefined their boundaries, and returned from leave with greater confidence and clarity.

Her own marketing team reported record levels of motivation, inclusivity and wellness. They doubled their revenue targets during a year of profound organisational change.

“This is the value of a new type of leadership.”

Karen is now leading a quiet revolution inside one of the world’s biggest companies, one coaching conversation at a time.

She continues to run alumni calls, mentor other women stepping into the work, and is building a vision that includes retreats, team coaching and company-wide culture change.

“My personal vision is to become a thought leader around work/life, bringing together science, spiritual practice, and mind-body connection.”

Karen’s story isn’t just about personal growth.

It’s about what becomes possible when women stop performing leadership… and start redefining it.

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Case Study: How Dr. Hannah Roberts went from Superwoman to a Global Force for Change

Dr. Hannah Roberts has never been short on ambition. A scientist, a mother of three, and a former international swimmer – she’s the fastest woman to swim the length of Lake Coniston. But for years, despite her accomplishments (including a PhD and a thriving academic career), she carried a deep sense of inadequacy. “I felt like I was spinning so many plates,” she recalls. “And it was impossible to put any of them down.”

Like so many driven, high-achieving women, Hannah had been living in Superwoman mode – juggling work, motherhood, and the demands of a world that never seemed to pause. When she first joined the One of many® community in 2018, she came with one mission, to retire her Superwoman once and for all.

Little did she know, that decision would change everything.

It began in a moment of crisis. In 2018, while on maternity leave from her scientific project manager role at the University of Manchester, she received a phone call that shook her world. Her father had suffered a massive heart attack. “For the next 10 days, while visiting him in hospital, I had a lot of thinking time,” Hannah says. “I kept coming back to these big questions: What if I was to die today? What tangible difference have I made in the world? What legacy am I leaving?”

Those questions had no easy answers. But serendipity stepped in. Hannah was invited to a One of many® workshop by a fellow mum in her village – Hannah Beko, a lawyer and certified coach. She remembers sitting there in her red jumper with “Superhuman” emblazoned across the front, proud of her status. But as the conversation turned to the cost of Superwoman, Hannah started to feel both uncomfortable and deeply seen. She realised it was time to go deeper.

That’s when she discovered the One of many® Coaching Certification. “Whatever this Superwoman thing was, I knew I needed to figure it out,” she says. “I trusted that somehow, this path was going to answer those bigger questions for me too.”

What unfolded next was a complete life transformation. “The One of many® Coaching Certification and Trainers Training changed the whole trajectory of my life,” Hannah says. “Not just for a moment in time, but forever.”

Looking back, it all seems to fit:

  • She had already been coached for two years and knew the profound impact it could have.
  • She’d always loved the innovative, creative environment of startups and entrepreneurship.
  • And she knew, deep down, that she wanted to support STEM women, because she understood the challenges they faced firsthand.

“Only one in four C-suite leaders across the board are women. In STEM, it’s just one in eight,” she says. “There’s this accentuating and widening of the cracks that already exist in society. I wanted to do something about it.”

And she has. Within her first year as a coach, Hannah replaced her income. Within two, she had built a six-figure business—Intentional Careers—that was completely aligned with her purpose and her family life. Today, she earns three times what she made in her university role, and her work has impacted over 10,000 STEM women across six continents. She even wrote a bestselling book, Intentional Careers for STEM Women, capturing her unique Career Pivots Compass Methodology.

It wasn’t always easy. Public speaking, in particular, was a huge hurdle for Hannah. “I had done everything to avoid it my entire career,” she admits. “For me, being visible felt unsafe.” But through the Trainers Training, she found a way to bring what was already there inside her out into the world. “That was the true gift,” she says. “To be able to finally fully express it.”

Today, she’s taken that message everywhere—from NASA scientists doing impromptu congas in Washington DC, to coaching thousands of women around the world to find balance, confidence, and fulfillment.

And yet, Hannah is the first to say: she didn’t do it alone. “That’s the unique magic of the One of many® community,” she says. “Because when everyone is out there making their unique difference, and we all connect up together, we make this planetary wave of motion and change.”

For Hannah, the journey is ongoing. Always unfolding. One more aligned step at a time. But it all started with that moment of deciding to let go of Superwoman and invest in herself through the One of many® Coaching Certification.

If you’re feeling that same longing to step into something more. Something that’s not just about what you do, but about who you are while you’re doing it, you’re not alone. The One of many® Coaching Certification could be the invitation you’ve been waiting for, to discover the tools, the support, and the community to bring your own unique magic to life.

Ready to explore what’s possible? Learn more about the One of many® Coaching Certification and how it could open the door to your next chapter.

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Case Study: How AJ McKay went from Burnout to Belonging – A Journey of Courage, Connection and Coaching

When Amanda Jane McKay (better known as AJ) stood on stage at the One of many® One Woman Conference in May 2025, she admitted it was like no other Sunday morning she’d ever experienced. “I’ve never been trained to speak. I’ve never spoken through a microphone to a room full of people before,” she said with a smile, her hands nervously alive. “I’m autistic. I’m ADHD. I’ve got a chronic exhaustion that comes and goes. And I’m in perimenopause. So quite frankly, anything could happen in the next few minutes.”

But what happened next was pure courage. AJ shared her story.

Back in 2015, AJ was 46, running a successful freelance business as a scientific writer and editor, work she’d been doing for nearly 30 years. She was married to her childhood sweetheart, raising two wonderful daughters, and – on the surface – living the life she’d built so carefully over decades. But inside, she was exhausted. “I felt like I was trying to juggle all the balls – being the best wife, mother, and business owner – and I was failing at every single one of them,” she says. “I didn’t know what was going on. I felt completely lost.”

In 2017, she found her way to One of many®, first through the Wealth Insights workshop, at a time when she was drowning in debt and unable to keep her head above water. “It was a life-changing moment for me,” AJ recalls. “Then I came to the conference in 2018, and it was like nothing I’d ever experienced. The community, the connection. I finally felt like I was part of something. Before that, I felt so alone, so different.”

Through One of many®, AJ discovered the concept of Superwoman, and her disempowering cousins. She learned about needs, how to ask for help, and how to begin prioritizing her own well-being. “The trouble was, I didn’t even know what my needs were,” she says. “I felt completely lost and stuck. I was out of love with the work I was doing, not knowing where I was going.”

AJ’s journey of self-discovery reached a profound turning point when, through supporting her daughter’s mental health challenges, she was herself diagnosed, at the age of 52, as autistic and ADHD. “I literally had no idea,” she says. “It was the most massive shock of my life. But suddenly, everything made sense.”

But step by step, she began to rediscover herself. In 2021, AJ founded Outside the Box, a coaching and mentoring community for neurodivergent adults. She wrote her first program specifically for women like her – women with ADHD who were struggling to keep up in a world not designed for them. “I realised there are so many of us who are undiagnosed, burning out simply because of how our brains work,” she says. “We’re surviving, not thriving.”

Determined to use her lived experience and deep understanding to help others, AJ decided to retrain as a coach. In January 2022, she graduated from the One of many® Coaching Certification program. “I didn’t know exactly what it would look like,” she says, “but I knew I wanted to help other adults who felt stuck, like I had.”

Since then, Outside the Box has flourished. AJ has supported hundreds of neurodivergent adults, expanded her team to include eight associate coaches and two support workers, and even designed a coach training program for other professionals who want to serve this community. Her vision? To change not only individual lives, but also workplaces and society itself. To create a world where everyone, regardless of neurotype, race, gender, or culture, feels like they belong and have the opportunity to thrive.

AJ’s story is a powerful reminder that it’s never too late to rewrite your path. “Before I found One of many®, I didn’t know who I was or what I needed,” she says. “But this community, these tools, they changed everything. I learned to put my own oxygen mask on first, and now I help others do the same.”

If you’re standing where AJ once stood—overwhelmed, lost, and wondering what’s next—know that transformation is possible. The One of many® Coaching Certification could be the invitation you’ve been waiting for: a way to reconnect with your purpose, rediscover your strengths, and step into a role where you can help others, just like AJ has.

Ready to explore what’s possible? Learn more about the One of many® Coaching Certification and how it could open the door to your next chapter.