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Case Study: How Dr. Hannah Roberts went from Superwoman to a Global Force for Change

Dr. Hannah Roberts has never been short on ambition. A scientist, a mother of three, and a former international swimmer – she’s the fastest woman to swim the length of Lake Coniston. But for years, despite her accomplishments (including a PhD and a thriving academic career), she carried a deep sense of inadequacy. “I felt like I was spinning so many plates,” she recalls. “And it was impossible to put any of them down.”

Like so many driven, high-achieving women, Hannah had been living in Superwoman mode – juggling work, motherhood, and the demands of a world that never seemed to pause. When she first joined the One of many® community in 2018, she came with one mission, to retire her Superwoman once and for all.

Little did she know, that decision would change everything.

It began in a moment of crisis. In 2018, while on maternity leave from her scientific project manager role at the University of Manchester, she received a phone call that shook her world. Her father had suffered a massive heart attack. “For the next 10 days, while visiting him in hospital, I had a lot of thinking time,” Hannah says. “I kept coming back to these big questions: What if I was to die today? What tangible difference have I made in the world? What legacy am I leaving?”

Those questions had no easy answers. But serendipity stepped in. Hannah was invited to a One of many® workshop by a fellow mum in her village – Hannah Beko, a lawyer and certified coach. She remembers sitting there in her red jumper with “Superhuman” emblazoned across the front, proud of her status. But as the conversation turned to the cost of Superwoman, Hannah started to feel both uncomfortable and deeply seen. She realised it was time to go deeper.

That’s when she discovered the One of many® Coaching Certification. “Whatever this Superwoman thing was, I knew I needed to figure it out,” she says. “I trusted that somehow, this path was going to answer those bigger questions for me too.”

What unfolded next was a complete life transformation. “The One of many® Coaching Certification and Trainers Training changed the whole trajectory of my life,” Hannah says. “Not just for a moment in time, but forever.”

Looking back, it all seems to fit:

  • She had already been coached for two years and knew the profound impact it could have.
  • She’d always loved the innovative, creative environment of startups and entrepreneurship.
  • And she knew, deep down, that she wanted to support STEM women, because she understood the challenges they faced firsthand.

“Only one in four C-suite leaders across the board are women. In STEM, it’s just one in eight,” she says. “There’s this accentuating and widening of the cracks that already exist in society. I wanted to do something about it.”

And she has. Within her first year as a coach, Hannah replaced her income. Within two, she had built a six-figure business—Intentional Careers—that was completely aligned with her purpose and her family life. Today, she earns three times what she made in her university role, and her work has impacted over 10,000 STEM women across six continents. She even wrote a bestselling book, Intentional Careers for STEM Women, capturing her unique Career Pivots Compass Methodology.

It wasn’t always easy. Public speaking, in particular, was a huge hurdle for Hannah. “I had done everything to avoid it my entire career,” she admits. “For me, being visible felt unsafe.” But through the Trainers Training, she found a way to bring what was already there inside her out into the world. “That was the true gift,” she says. “To be able to finally fully express it.”

Today, she’s taken that message everywhere—from NASA scientists doing impromptu congas in Washington DC, to coaching thousands of women around the world to find balance, confidence, and fulfillment.

And yet, Hannah is the first to say: she didn’t do it alone. “That’s the unique magic of the One of many® community,” she says. “Because when everyone is out there making their unique difference, and we all connect up together, we make this planetary wave of motion and change.”

For Hannah, the journey is ongoing. Always unfolding. One more aligned step at a time. But it all started with that moment of deciding to let go of Superwoman and invest in herself through the One of many® Coaching Certification.

If you’re feeling that same longing to step into something more. Something that’s not just about what you do, but about who you are while you’re doing it, you’re not alone. The One of many® Coaching Certification could be the invitation you’ve been waiting for, to discover the tools, the support, and the community to bring your own unique magic to life.

Ready to explore what’s possible? Learn more about the One of many® Coaching Certification and how it could open the door to your next chapter.

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Case Study: How AJ McKay went from Burnout to Belonging – A Journey of Courage, Connection and Coaching

When Amanda Jane McKay (better known as AJ) stood on stage at the One of many® One Woman Conference in May 2025, she admitted it was like no other Sunday morning she’d ever experienced. “I’ve never been trained to speak. I’ve never spoken through a microphone to a room full of people before,” she said with a smile, her hands nervously alive. “I’m autistic. I’m ADHD. I’ve got a chronic exhaustion that comes and goes. And I’m in perimenopause. So quite frankly, anything could happen in the next few minutes.”

But what happened next was pure courage. AJ shared her story.

Back in 2015, AJ was 46, running a successful freelance business as a scientific writer and editor, work she’d been doing for nearly 30 years. She was married to her childhood sweetheart, raising two wonderful daughters, and – on the surface – living the life she’d built so carefully over decades. But inside, she was exhausted. “I felt like I was trying to juggle all the balls – being the best wife, mother, and business owner – and I was failing at every single one of them,” she says. “I didn’t know what was going on. I felt completely lost.”

In 2017, she found her way to One of many®, first through the Wealth Insights workshop, at a time when she was drowning in debt and unable to keep her head above water. “It was a life-changing moment for me,” AJ recalls. “Then I came to the conference in 2018, and it was like nothing I’d ever experienced. The community, the connection. I finally felt like I was part of something. Before that, I felt so alone, so different.”

Through One of many®, AJ discovered the concept of Superwoman, and her disempowering cousins. She learned about needs, how to ask for help, and how to begin prioritizing her own well-being. “The trouble was, I didn’t even know what my needs were,” she says. “I felt completely lost and stuck. I was out of love with the work I was doing, not knowing where I was going.”

AJ’s journey of self-discovery reached a profound turning point when, through supporting her daughter’s mental health challenges, she was herself diagnosed, at the age of 52, as autistic and ADHD. “I literally had no idea,” she says. “It was the most massive shock of my life. But suddenly, everything made sense.”

But step by step, she began to rediscover herself. In 2021, AJ founded Outside the Box, a coaching and mentoring community for neurodivergent adults. She wrote her first program specifically for women like her – women with ADHD who were struggling to keep up in a world not designed for them. “I realised there are so many of us who are undiagnosed, burning out simply because of how our brains work,” she says. “We’re surviving, not thriving.”

Determined to use her lived experience and deep understanding to help others, AJ decided to retrain as a coach. In January 2022, she graduated from the One of many® Coaching Certification program. “I didn’t know exactly what it would look like,” she says, “but I knew I wanted to help other adults who felt stuck, like I had.”

Since then, Outside the Box has flourished. AJ has supported hundreds of neurodivergent adults, expanded her team to include eight associate coaches and two support workers, and even designed a coach training program for other professionals who want to serve this community. Her vision? To change not only individual lives, but also workplaces and society itself. To create a world where everyone, regardless of neurotype, race, gender, or culture, feels like they belong and have the opportunity to thrive.

AJ’s story is a powerful reminder that it’s never too late to rewrite your path. “Before I found One of many®, I didn’t know who I was or what I needed,” she says. “But this community, these tools, they changed everything. I learned to put my own oxygen mask on first, and now I help others do the same.”

If you’re standing where AJ once stood—overwhelmed, lost, and wondering what’s next—know that transformation is possible. The One of many® Coaching Certification could be the invitation you’ve been waiting for: a way to reconnect with your purpose, rediscover your strengths, and step into a role where you can help others, just like AJ has.

Ready to explore what’s possible? Learn more about the One of many® Coaching Certification and how it could open the door to your next chapter.

10 False Beliefs Holding You Back from Becoming a One of many Certified Coach

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Case Study: How Jen Le Marinel went from Corporate Climber to Wild Woman’s Guide

“I used to work in corporate,” Jen begins, her voice both gentle and fierce. A well-respected, high-flying actuary in a FTSE100 financial services firm, she was climbing the career ladder, checking all the boxes of success – the polished suit, the management role, the six-figure salary. From the outside, it looked like she had it all.

But beneath the surface, something was missing. “I was exhausted, and feeling less and less happy,” she admits. “I was doing everything I ‘should’ be doing, but it felt like I was living someone else’s life. Deep down, I knew there was something else I was meant to do, but I didn’t know what that was, or how to find it.”

The fear was real. “My job was well paid,” she says. “I wondered, if I wasn’t doing this, how could I earn a living doing what I loved?” It was a question that felt too big to answer, until she discovered One of many.

Jen stumbled upon Dr Joanna Martin’s work and attended one of her programs. “I was utterly inspired,” she recalls. “Jo started this idea in me. Maybe I could take my passions for helping people and being out in nature, and turn them into a business.” She learned about One of many and the incredible community of women supporting each other to thrive.

But making the leap was not easy. “When I finally left my job, I just knew I had to come back and do something with One of many,” she says. “I spoke to one of the team and she said, ‘You do know we’ve got a coaching program, right?’ I remember thinking, ‘Oh gosh, no. I couldn’t possibly do that.’ I was completely freaked out. Who was I to think I could coach others?”

Yet, the call was too strong to ignore. “I worried about it for a while, but in the end, I realised: if I wanted to live the way I wanted to live, in a way that was supported by this amazing organisation I loved, I had to invest in myself. So I bit the bullet and did it. It was the best decision I ever made.”

Jen describes the Coaching Certification as “the most unbelievable and profound 12 months of my life.” Of course, she came out of it with a certification, new skills, and a licence to share the One of many tools with her clients. But it was so much more than that. “I made lifelong friends, learned to trust myself, and rediscovered who I am. I remembered how it feels to shine, to dream, and to thrive. I learned to celebrate myself and my story, to embrace my emotions and believe in myself—and help others do the same.”

For Jen, the transformation was complete. “I learned to trust my intuition and trust life. Most importantly, I dared to dream, and to actually live those dreams.”

Today, Jen is no longer cooped up in a corporate office. She has built a thriving coaching business – Wildfire Walks – leading women back to their wild selves through immersive nature retreats, outdoor coaching, and deep inner work. As a One of many® Certified Women’s Coach and Trainer, and with extensive training in outdoor leadership, embodiment, voice dialogue, and emotional freedom techniques, she helps successful, smart women who’ve done everything they “should” do, but still feel something is missing.

“From the outside, you probably seem happy and successful,” she says to her clients. “But behind the scenes, you’re feeling trapped, lost, with no space to breathe. You’re wondering what’s missing—or where you lost yourself along the way.” With her gentle, encouraging presence and a dash of playful rebel, Jen helps women find the courage, connection, and clarity to explore what they really want from life—and then go out and live it.

Jen knows what it’s like to succeed in the traditional world, and what it’s like to realise that wasn’t her path. “There is a different way,” she says, with a smile. And with every walk in the woods, every coaching conversation under the open sky, she helps other women find their way too.

Jen’s story is a beautiful reminder that transformation is possible, especially when you’re surrounded by a community that believes in you. If you’re feeling that same longing for something more, know that you’re not alone. The One of many® Coaching Certification might be the invitation you’ve been waiting for. It’s a chance to discover the tools and support you need to create your own version of a life well-lived, one that feels wild, purposeful, and uniquely yours.

Ready to explore what’s possible? Learn more about the One of many® Coaching Certification and how it could open the door to your next chapter.

Is Coaching Your Next Career Move? Making a Meaningful Contribution as a One of many Women’s Coach

Is Coaching Your Next Career Move? Making a Meaningful Contribution as a One of many Women’s Coach

In a world that’s changing faster than ever, many women are asking themselves big questions about their careers:

  • Am I truly making a difference?
  • Does my work reflect my values and passions?
  • Can I create a fulfilling career while still having balance in my life?

For women who want to leave a lasting, meaningful impact on the world, coaching offers a compelling answer. Whether you’re in a high-pressure corporate role, managing a household, or balancing both, transitioning into coaching can transform not only your life but also the lives of others.

Why Women Are Choosing Coaching as a Career Change

Many women come to coaching after experiencing the “I can’t keep doing this” moment—a realisation that the work they’ve been doing, however successful, is no longer fulfilling.

Coaching offers a unique opportunity to:

  1. Make a Difference Every Day
    Coaching allows you to directly empower others. You guide women through challenges, helping them reclaim their confidence, set boundaries, and find balance in their lives. The impact is immediate and often profound.
  2. Align Work with Your Values
    Unlike many traditional roles, coaching provides a platform to work in alignment with your core beliefs. You can create a practice focused on supporting women, fostering equality, or driving personal growth in areas you’re passionate about.
  3. Build a Flexible Career
    As a coach, you’re not tied to the rigid 9-to-5. Whether you’re coaching one-on-one, facilitating group sessions, or running workshops, you can design a business that works for you, your family, and your lifestyle.

What Makes Coaching So Meaningful?

At the heart of coaching is the chance to create transformational change. Women often face unique challenges in their careers and personal lives, from burnout and imposter syndrome to juggling societal expectations.

As a coach, you can help your clients:

  • Reconnect with their strengths.
  • Define success on their own terms.
  • Lead authentically, without sacrificing themselves in the process.

The ripple effect of this work is extraordinary—when one woman thrives, her family, community, and workplace often follow suit.

Is Coaching Right for You?

If you’re considering a career change, ask yourself:

  • Do I feel passionate about helping others grow and succeed?
  • Am I seeking work that feels aligned with my values?
  • Do I want to create a flexible career that offers both purpose and balance?

If the answer is yes, coaching could be the next step on your journey.

Why Coaching for Women Is Different

Women’s lives are shaped by unique pressures, from the cultural paradigm we operate in to the challenges of navigating male-dominated workplaces. At One of Many®, we specialise in coaching tools designed specifically for women, like the Women’s PowerTypes™, which help clients:

  • Tap into their authentic leadership styles.
  • Balance their energy to avoid burnout.
  • Navigate challenges with confidence and grace.

Start Your Journey as a Women’s Coach

If the idea of becoming a coach resonates with you, the first step is to explore whether coaching is right for you.

Join us for Elevate: The Essential Skills for Coaching Women, a free, hands-on workshop designed to introduce you to our unique methodology. You’ll learn foundational skills, explore the Women’s PowerTypes™, and see how coaching could become your next great adventure.

Discover what’s possible – register now for our next free session.

Start your journey

The world needs more women who are ready to lead with compassion, strength, and authenticity. If you’re feeling the call to make a more meaningful contribution, coaching could be the path you’ve been searching for.

What questions do you have about becoming a coach? I’d love to hear your thoughts in the comments!

 

If you’re ready to take the next step in your coaching journey, why not explore our free training? It’s designed for you to discover our unique coaching methodology that unlocks extraordinary results.

Curious about how prepared you are for coaching women? In just a few minutes, you’ll get personalised insights to understand where you stand and what areas to focus on with our free quiz.

 

The Top 10 Mistakes to Avoid When Choosing Your Coaching Course

The Top 10 Mistakes to Avoid When Choosing Your Coaching Course

Over the last few years there has been a huge increase in the number of companies training coaches.

However, not all coaching courses are created equal, and making the wrong choice might have some serious consequences for your career.

At One of many, we’re passionate about giving our Women’s Certified Coaches the knowledge and skills they need to succeed. That’s why we’ve compiled this list of the top 10 mistakes to avoid when choosing your coaching course.

  • Rapid Certifications: Beware of coaching courses promising instant results or certifications. Mastery takes time and dedication, so steer clear of programs that promise to turn you into a coach overnight. Instead look for courses that will help you to hone your skills, we’d recommend a minimum of six months but ideally a 12 month program.
  • Lack of Detailed Curriculum: Ensure the course you choose provides a comprehensive outline detailing coach-specific training hours, accreditations, and course contents. Transparency is key.
  • No Practice Opportunities: Coaching is a skill that requires practice (and lots of it!). Choose a course that offers hands-on experience and opportunities for professional feedback. Our 5-day intensive gives you the opportunity to practise your coaching skills with your fellow cohort members, alongside guidance from our mentors and assessment team.
  • Lack of Accreditation: Ensure the course is accredited by reputable organisations such as the International Coach Federation (ICF) or the Association for Coaching (AC)
  • Lack of Focus: Look for courses that align with your interests and goals. Avoid programs that are too general or lack a specific focus. In the case of One of many, we work with women sharing proven tools and techniques to help them to understand and overcome the cultural paradigm that we find ourselves in.
  • No Testimonials or Reviews: Testimonials and reviews from past participants are invaluable in gauging the quality of a coaching program. Beware of courses that lack testimonials or reviews.
  • Inexperienced Trainers: Learn from experienced and qualified trainers who can offer guidance and mentorship. Avoid courses with trainers lacking relevant experience or credentials.
  • Lack of Ongoing Support: Coaching can be a lonely profession. Choose a course that offers ongoing support and a sense of community. Our online Facebook Community gives an opportunity for you to share your concerns or ask questions once you have qualified. Our Head Coach, Annie Stoker hosts a quarterly Q&A call to allow you to celebrate your wins and share any feedback with your fellow coaches too.
  • Unrealistic Promises: Be wary of courses that make unrealistic promises about the outcomes and benefits of becoming a coach. Success takes time and dedication. 
  • Rigid Approaches: Avoid courses that impose rigid coaching styles or methodologies. Look for programs that encourage flexibility and allow you to develop your unique coaching approach. We believe that each client is unique, our toolkit allows you to adapt your coaching sessions to meet their needs.

By avoiding these common mistakes and doing your research, you can choose a coaching course that provides the necessary knowledge, skills, and support for your coaching journey. Don’t cut corners at the start of your career—invest in your future success with a high-quality coaching course.

Ready to embark on your coaching journey? Discover our accredited coaching program at One of Many and take the first step towards a rewarding career in coaching.

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

We believe real leadership is less about skill, and more about having a well of physical, emotional, intellectual and spiritual strength to draw on. Every week we support thousands of grassroots leaders globally with our free articles, videos and online trainings with powerful tools and methodologies created BY women FOR women.

Become One of many® women creating strong, meaningful connections in our community.

 

If you’re ready to take the next step in your coaching journey, why not explore our free training? It’s designed for you to discover our unique coaching methodology that unlocks extraordinary results.

Curious about how prepared you are for coaching women? In just a few minutes, you’ll get personalised insights to understand where you stand and what areas to focus on with our free quiz.

Could coaching help you avoid burnout?

To discover powerful coaching tools to help women have a bigger impact without burning out, join me on our free online training The Secret to Coaching Women.

If you’re ready to take the next step in your coaching journey, why not explore our free training? It’s designed for you to discover our unique coaching methodology that unlocks extraordinary results.

Curious about how prepared you are for coaching women? In just a few minutes, you’ll get personalised insights to understand where you stand and what areas to focus on with our free quiz.

Starting a coaching career? 3 things to consider before getting started

Are you looking to break into the world of coaching? You’re not alone! Coaching has exploded in popularity in recent years, and for good reason. Not only is it incredibly rewarding to help others achieve their goals, but it can also be a great source of income. Before getting started, however, there are a few important things to consider. Read on to learn more about getting started in a coaching career.

Ready to Coach? 3 Tips to Get Started

The first step to starting a successful coaching career is to determine what kind of coaching you want to do. Do you want to work with individuals, teams, or organizations? Once you have a clear focus, you can begin to develop your own unique coaching style and create a plan that works for you.

Next, it’s important to decide how you will go about finding clients. Are you going to rely on referrals, reach out to potential clients directly, or use social media? Choosing the best approach for your needs will help you get your coaching business off the ground.

Finally, brush up on your communication skills. As a coach, you will need to be able to effectively communicate with your clients in order to get results. Being able to listen closely and provide positive feedback is essential for a successful coaching relationship.

Step Into a Coaching Career With Confidence!

Starting a career in coaching can be daunting, but with a little preparation and a lot of passion, you can make it happen. Take the time to research what it takes to succeed in the field and develop your own tailored approach.

It’s also important to remember that building a successful coaching business takes time. Don’t expect to be an overnight success. Instead, focus on mastering the skills you need to succeed and developing relationships with clients.

Finally, make sure to take care of yourself. Coaching can be a demanding job, so make sure to prioritize your own health and well-being. Get enough rest and find ways to relieve stress. Self-care is essential for a successful coaching career.

Starting a career in coaching is a great way to help others while earning a living. With the right preparation and dedication, anyone can become a successful coach. So, if you’re ready to take the plunge, don’t hesitate to get started on your coaching journey!

 

If you’re ready to take the next step in your coaching journey, why not explore our free training? It’s designed for you to discover our unique coaching methodology that unlocks extraordinary results.

Curious about how prepared you are for coaching women? In just a few minutes, you’ll get personalised insights to understand where you stand and what areas to focus on with our free quiz.

Unleashing your inner coach: Tips for women entering the industry

Women are increasingly entering the coaching industry in greater numbers, wanting to make a positive impact on the lives of others. Coaching can take many forms, from career and life coaching to business coaching and personal coaching. However, it can be daunting to start and difficult to find the motivation to keep going. This article provides tips on how to unleash your inner coach and harness your potential.

Spark Your Motivation

The first step to unlocking your inner coach is to spark your motivation. To do this, take time to reflect on why you want to become a coach. Ask yourself why you are passionate about this field and what your values and goals are. When you have a clear vision of your purpose, you can use this to fuel your motivation and move forward. Also, remind yourself of the potential impact you can have on the lives of others — this can be a great source of inspiration.

Another way to build your motivation is to find a mentor who is further along their coaching journey than you. Having someone to look up to and learn from can be invaluable. Your mentor can help you to stay focused on your goals, provide invaluable guidance and support, and even help you to identify opportunities for growth.

Finally, take time to focus on your own self-care and development. Investing in yourself is important for finding balance and will also help to keep your motivation and energy levels up.

Harness Your Potential

Now that you have the motivation, it’s time to get to work! To make the most of your potential as a coach, start by honing your skills. This might involve attending courses, reading books and articles, and talking to other coaches to gain expertise and insight. You can also look for a coach certification or accreditation program to help you become a certified coach and stand out in the field.

It is also important to think about the practicalities of setting up a business. To do this, create a plan of action, such as how to market your coaching services and build a client base. Think about the types of clients you want to work with, your pricing and payment options, and how you will organize and promote your services. Also, make sure you have a clear understanding of the legal, tax and insurance requirements of your business. This will help ensure that you are operating your business in a safe and compliant way.

Finally, focus on building relationships with other professionals, such as entrepreneurs and industry professionals. This will help you to build visibility and credibility, as well as to develop a network of contacts who can help to support and open up new opportunities.

In summary, there are many ways to unleash your inner coach and harness your potential. The key is to take the time to reflect on your purpose, think about the skills and knowledge you need, and create a plan of action. With hard work, dedication, and a positive attitude, you can make your mark in the coaching industry.

 

If you’re ready to take the next step in your coaching journey, why not explore our free training? It’s designed for you to discover our unique coaching methodology that unlocks extraordinary results.

Curious about how prepared you are for coaching women? In just a few minutes, you’ll get personalised insights to understand where you stand and what areas to focus on with our free quiz.